RTDs in New Zealand: What’s Making Gen Z Go Crazy Over RTDs

 Introduction 

If there’s one drink trend that’s got Gen Z hooked right now, it’s RTDs: Ready-To-Drink beverages. What used to be just a “grab-and-go” thing has now turned into a full-on lifestyle move. Whether you’re chilling at home, hitting up a backyard BBQ, or just avoiding the “faff” of making your own cocktail, RTDs have become the easy, tasty go-to for drinkers. 

But here’s a fun twist - 44% of people in New Zealand haven’t even tried an RTD yet. That’s almost half the country missing out on what Gen z is raving about. For those who’ve cracked one open, RTDs are officially the new fridge essential, and the perfect companion for any social hangout. 

So, what’s really behind this craze? Let’s dive in. 

 What is an RTD? 

An RTD (Ready-to-Drink beverage) is a pre-mixed drink that’s good to go the moment you open it. No bottles of mixers, no measuring, no clutter on the kitchen counter. 

Some of the most common types you’ll see across New Zealand include: 

• Vodka mixes like lemon, raspberry, or passionfruit
• Gin spritzers for something lighter
• Bourbon and cola RTDs for a classic flavour
• Hard seltzers, popular for their low sugar and crisp finish
• Beer-style RTDs for easy, laid-back drinking 

You get the taste of something well put together without the effort of making it yourself. 

 Why Gen Z can’t get enough of RTDs 

Gen Z consumers have reshaped the drinking scene. Their choices lean toward convenience, quality, and modern lifestyle appeal. Here’s why RTDs fit that mold perfectly:

1. Convenience
No mixing, measuring, or fancy tools are needed. RTDs take away the complexity of cocktail-making and let anyone enjoy a balanced drink in seconds.

2. No Prep or Cleanup
Every drink comes perfectly measured and mixed, so you can skip the sticky countertops and endless washing up.

3. Easy to Carry
RTDs are designed for portability. Whether it’s a beach trip, music festival, or picnic, they fit right into your cooler bag or backpack.

4. Wide Variety
Liquor stores across New Zealand now stock endless flavors, from mango seltzers to pink gin spritzers. There’s something for every taste.

5. Consistent Quality
Each RTD is made under controlled production, meaning the taste remains the same every time. No surprises, no off days.

6. A Healthier Option
Modern RTD brands now offer low-calorie, low-carb, and low-sugar versions. Many also use natural fruit flavors and organic ingredients, appealing to health-conscious drinkers. 

 Are RTDs better than making a cocktail? 

It depends on what you’re after. 

If you care about convenience and consistency, RTDs are hard to beat. You skip the extra bottles, the leftover mixers, and the cost of ingredients you may not use again. 

If you enjoy the process of making your own drink, mixing still has its charm. You can adjust flavours and try new combinations. 

For everyday moments, though, RTDs are often the easier choice. For planned occasions where you want something special, a homemade cocktail still feels right. 

 Popular types of RTDs 

Let’s explore the most common types of Ready-To-Drink beverages making waves worldwide. 

 NZ’s must-try RTD picks 

Half the country’s missing out on these RTDs, don’t be one of them!  
Here’s your curated list of the best RTDs you need to try! 

• Codys 7% 18pk 250ml Cans
• Woodstock 4.8% Bourbon & Cola 18pk 330ml Bottles
• Gordons Pink Gin & Soda 12pk 250ml Cans
• Barrel 51 5 % Bourbon n Cola 6pk 440 ml Cans
• Jim Beam Bourbon & Zero Sugar Cola 10pk 330ml Cans
• Long White Vodka Raspberry 10pk 320ml Bottles
• Steinlager classic 15 & 24pk Bottles
• Kirin Hyoketsu 10pk 330ml Cans (Apple,Peach Flavour) 

Find it all in Big Barrel.

 FAQs 

1. What is an RTD?
An RTD (Ready-To-Drink) is a pre-mixed beverage that’s ready for immediate consumption without any preparation or mixing.

2. Are RTDs popular in New Zealand?
Yes. They’re especially popular among younger drinkers, although around 44 percent of New Zealanders still haven’t tried one. 

3. Where to buy RTDs in New Zealand 
Big Barrel is one of the leading liquor retail brands in New Zealand, offering one of the largest ranges of RTDs across our nationwide stores. Shop the range today.

4. What are the healthiest RTDs?
Opt for brands offering low-sugar, low-carb, or natural fruit-based RTDs. Many modern options cater to balanced lifestyles.

 Conclusion 

RTDs have changed how a new generation enjoys their drinks, quick, consistent, and packed with flavour. Whether you’re exploring bourbon classics, fruity vodka blends, or refreshing hard seltzers, there’s something for every taste. 

Ready to discover your favorite RTD? 
Explore Big Barrel’s RTD range online or visit your nearest store today.